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How to Name a Business

Watch more How to Start a Business videos: Subscribe to Howcast's YouTube Channel - Learn how to choose a business name that attracts customers and communicates your qualities by following these steps. Howcast uploads the highest quality how-to videos daily! Be sure to check out our playlists for guides that interest you: Subscribe to Howcast's other YouTube Channels: Howcast Health Channel - Howcast Video Games Channel - Howcast Tech Channel - Howcast Food Channel - Howcast Arts & Recreation Channel - Howcast Sports & Fitness Channel - Howcast Personal Care & Style Channel - Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Emphasizing high-quality instructional videos, Howcast brings you experts who provide accurate information in easy-to-follow tutorials on everything from makeup, hairstyling, nail art design, and soccer to parkour, skateboarding, dancing, kissing, and much, much more. Step 1: Identify the business Identify the qualities of your business that you want to communicate to your customers. Think about how you want your business to make your customers feel. Step 2: Brainstorm Brainstorm words for your name with help from your friends and family. Browse through dictionaries, books, and magazines for inspiration. Tip Hire an ad agency to create new names and to help you navigate trademark law if creativity isn't your strong suit. Step 3: Stick to real words Stick to real words. They are more relatable and easy to understand. But don't choose narrow words that confine your business, either. Step 4: Add flair Add flair to your business name to make it memorable. Chose humorous or suggestive words. Tip Alter the spelling of a word to make it more memorable. Step 5: Be different Be different from the rest. Don't select a name that is too similar to a competitor's name. Step 6: Make it sound good Pick a name for your business that sounds good. Use words with qualities like alliteration or hard consonants. Step 7: Trademark the name Protect your business name with a trademark. Consult a lawyer to find which trademark classification fits the needs of your business. Did You Know? According to a 2006 survey of entrepreneurs, 42 percent said they started their first business during childhood.
Length: 01:35


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