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How To Use Twitter For Business

Watch more How to Use Social Media videos: Subscribe to Howcast's YouTube Channel - Learn to use Twitter for business and build relationships with your customers with these tips. Howcast uploads the highest quality how-to videos daily! Be sure to check out our playlists for guides that interest you: Subscribe to Howcast's other YouTube Channels: Howcast Health Channel - Howcast Video Games Channel - Howcast Tech Channel - Howcast Food Channel - Howcast Arts & Recreation Channel - Howcast Sports & Fitness Channel - Howcast Personal Care & Style Channel - Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Emphasizing high-quality instructional videos, Howcast brings you experts who provide accurate information in easy-to-follow tutorials on everything from makeup, hairstyling, nail art design, and soccer to parkour, skateboarding, dancing, kissing, and much, much more. Step 1: Create an account Create a company profile. Go to and click "Sign up now." Then, type your company name in the "Full name" and "Username" boxes, and follow the on-screen instructions to set up your account. Step 2: Personalize your profile Personalize the profile to give your company a face. In Settings, upload a picture and add the names of people who will be tweeting on the account. Because space is limited to one line in the bio section, many companies put additional information in the background image under the Design tab. Step 3: Build relationships Start building relationships. Write Twitter updates, called "tweets," about breaking business news, post links to sites or articles your followers might be interested in, repost other tweets you like, and make followers feel like insiders with behind-the-scenes looks at your company. Tip Using a casual tone brings you closer to customers. Step 4: Listen Discover what people are saying about your product or service. In the search box, type the name of your company, brand, or products, and look for instances where it's mentioned. Leverage what you learn to enhance your strategy and improve your products and services. Remember that everyone's opinion is valid. Tip Monitor @messages, or public messages directed at you, on the right side of your Twitter home page. Step 5: Respond Connect with your customers. If someone sings your praises, jump in to say thanks, and offer helpful hints. If someone has an issue with your product or service, take time to address their concerns. Every interaction with a customer can become a positive experience. Step 6: Tailor Twitter to your company Give your customers real value, by posting exclusive coupons and information about sales and special events. Twitter helps you figure out what your customers want -- and how to give it to them. Step 7: Pay attention Take note of what works for you, and what doesn't. Evaluate customer feedback, interaction with your followers, and engagement levels. As you come up with new ways to effectively use Twitter, you'll notice a bump in customer satisfaction -- and the bottom line. Did You Know? Dell Outlet, a division of the computer manufacturing giant, has generated more than $3 million in revenue leads as a result of its Twitter posts.
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