Nathan Seidle, the CEO of SparkFun Electronics visits Google in Mountain View. SparkFun Electronics was founded in 2003 by Nathan Seidle. Its first products were Olimex printed circuit boards. The name 'SparkFun' came about because one of the founders of SparkFun was testing a development board, and sparks flew out; Fun was chosen because the company's self-stated aim is to educate people about electronics. On Jan 7, 2010 SparkFun gave away $100,000 worth of merchandise during "SparkFun Free Day", where each customer had a chance to get $100 worth of free items. This popular event lasted 1 hour 44 minutes and 47 seconds.