[email protected]: Bob Gilbreath
Bob Gilbreath visits Google's San Francisco office to present his book "The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning". This event took place on December 8, 2009, as part of the [email protected] series. THE NEW LAW OF MARKETING The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bobs book delivers. Jim Stengel, former Global Marketing Officer, Procter & Gamble Some timeless truths restored for modern marketing—and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen. Sir Martin Sorrell, CEO, WPP Persuasion has given way to sharing, and marketing will never be the same. John Gerzema, Chief Insights Officer, Young & Rubicam, and coauthor of The Brand Bubble This book provides a framework and compelling examples for creating the next generation of cultureleading brands. Mark Greatrex, Senior Vice President, Marketing Communications and Insights, The Coca-Cola Company ABOUT THE BOOK: The old interruptive model of marketing doesnt work. Customers are tuning out. They no longer listen to in-your-face messages. Instead, they demand meaning in the brands they buy and the marketing that reaches them. Marketing strategist Bob Gilbreaths hot new concept, Marketing with Meaning, represents the next evolutionary step in a progression following direct marketing and permission marketing. This groundbreaking methodology engages customers and wins their business by adding value to their lives. Rather than pushing a product or service, Marketing with Meaning woos customers by offering them something of value independent of purchase. In The Next Evolution of Marketing, Gilbreath unveils a revolutionary new approach to business that fills the gaping voids left in bottom lines when people started tuning out. Gilbreath describes the marketing revolution now underway and the powerful forces driving it. Inside, he provides Marketing with Meaning success stories, including: Samsungs laptop and cell phone charging stations, which are now found in more than 50 airports throughout the United States Doves Campaign for Real Beauty and its viral video Evolution, which has been viewed more than 100 million times Burger Kings Xbox advergames, which helped boost the companys profits by 40 percent in one year This first-ever comprehensive model for creating and managing a meaningful marketing campaign uses in-depth case studies of successful campaigns and explains how to develop and execute a solid strategy for meeting customers needs. It also arms you with an original set of metrics for precisely measuring the effectiveness of your initiatives. You simply cannot afford to get left behind in advertisings golden age of interrupt, tell, and sell marketing. Marketing with Meaning is how your customers demand business be done today and tomorrow. The Next Evolution of Marketing is your guide to surviving and thriving in this marketing revolution.