[email protected]: Tom Szaky
Tom Szaky visits Google's Mountain View, CA headquarters to discuss his book "Revolution in a Bottle: How TerraCycle is Redefining Green Business." This event took place on May 21, 2009, as part of the [email protected] series. Tom Szaky dropped out of Princeton in 2002 to lead TerraCycle, a company he founded to make useful stuff out of garbage. TerraCycle is now at the forefront of the eco-capitalist movement, producing what are arguably the most environmentally friendly products in mass distribution. Through partnerships with major companies and retailers, they create products using materials that most people throw away, from worm poop fertilizer and gardening supplies to juice pouch tote bags and pencil cases. TerraCycles growth has been rapid but perilous, filled with seemingly insurmountable challenges, several near-failures, and a whole lot of worm poop. Revolution in a Bottle is a rollicking tale of entrepreneurial adventure and an essential guide to creating a company thats good for people, good for profits, and good for the planet. Szaky offers an array of insights into how to (and how not to) work with major companies, media, consumers and even investors. He also shares the key to TerraCycles success and the paradigm for any eco-friendly company: making mainstream green products without charging a premium.