Authors@Google: Jeffrey Kluger
Jeffrey Kluger visits Google's Cambridge, MA office to discuss his book "SIMPLEXITY: Why Simple Things Become Complex (and how Complex Things Can Be Made Simple)." This event took place on June 4, 2008, as part of the Authors@Google series. In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art—your world. Jeffrey's other work includes Lost Moon: The Perilous Voyage of Apollo 13, on which the 1995 movie Apollo 13 was based, and the critically acclaimed Splendid Solution: Jonas Salk and the Conquest of Polio.