Tyler Cowen is a professor of economics and director of the Mercatus Center at George Mason University. He writes for MarginalRevolution.com, the #1 economics blog according to blogpulse.com. Stephen Dubner, co-author of Freakonomics, called this blog "awesomely good, every day." Cowen also writes a monthly column for the business section of The New York Times, and contributes to many other publications. Tyler's Economics Blog: http://www.marginalrevolution In DISCOVER YOUR INNER ECONOMIST: Use Incentives to Fall in Love, Survive Your Next Meeting, and Motivate Your Dentist , economics professor Tyler Cowen shows how many of our needs, whims, and wants can be understood through markets. Want to vent some anger? A bar in China lets you pay to beat up the staff. Want to talk to aliens? For $3.99 a minute a company will broadcast your phone call directly into space. This event happened September 14, 2007 at the Google NY office.