What the world craves is differentiation—the things that other people could never have imagined on their own.Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. Originally recorded December 16, 2010.Directed / Produced byElizabeth Rodd and Jonathan Fowlerhttp://bigthink.com/series/big-thinks-summer-school-for-the-real-world
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