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The Cost of Quality : Ken and Kathy Lindner at TEDxLAMiracleMile

Ken and Kathy LIndner discuss the Cost of Quality of the commercial meat production system in the U.S. vs small, grass fed operations.Beginning with the concept (costs associated with product failure), they summarize annual direct costs and who pays for them. The Lindners give examples of additional hidden Costs of Quality of the commercial meat production system borne by business and society in general and how alternative production methods (100% grass feeding) can reduce these costs.Describing E.coli research done in 1998, the Lindners show how the answer to E. coli poisoning was found by Dr. James Russell of Cornell and confirmed by USDA and The National Cattlemen's Association, including their official conclusion that it was "impractical" to grass feed for 5 days before slaughter. This, despite CDC annual E. coli deaths estimated at 61, (or about 763 since 1998), and advances in affordable hydroponic grass fodder systems.The Lindners believe that the answers exist for the industrial meat system to fix itself, if there were a clear desire to do so. They offer an alternative: small, grass fed operations that avoid many of the problems encountered by industrial meat production.In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 19:57

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