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How to advertise a no. 1 brand: Elena Manolache at TEDxIasi

Elena graduated from the Alexandru Ioan Cuza University, in Iasi, with a major in Marketing and then completed her studies with a Master diploma in Business Administration.She has had the opportunity to test the market since her teenage years, through various part time jobs and projects in different companies.Elena has been working in the automotive industry for 6 years. First she developed a car rental company and for the last 4 years she has been working as a Marketing Director for Toyota.She puts a lot of passion in everything she does and she gets involved only with projects in which she truly believes she can bring some added value. Elena devotes her entire energy to campaigns that involve social responsibility, because she considers that our society can change for the better if "we give back to the community a little more than we have already received". In her opinion the secret ingredients to successfully accomplishing all the professional goals are a positive attitude towards life and a balanced personal life.
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