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Neighborly doctor creating changes through Health Experience Design: General Doctor at TEDxSeoul

The two doctors of General Doctor are Kim Seungbeom and Jeong Hyejin and they are actualizing their experiment "Health Experience Design."They opened a unique cafe-cum-hospital General Doctor near Hongik University with the aim of creating a medical facility that provides a more humane and everyday experience for the patients. They wanted to test the limit and strength of the HED in realizing human to human interaction rather than a doctor and patient one.Their declared motto is unlike that of any other hospitals: "Be human, do your best for each other, decide based on agreement and compromise, be absorbed in life, constantly evolve, and be respectful friends." After General Doctor presented the Health Experience Design at the 2009 TEDxSeoul, in 2010 they've opened a facility at the NHN headquarters, the company that runs nation's No. 1 Web portal Naver. They've opened a facility at the space where people receive the most stress, their workplace. It is through this facility, they have, yet again, begun to provide the neighborly doctor's humane care.In 2011, they've begun to operate a General Doctor Life Collaboration Association. Also on April 1 of this year, they launched a service aimed at personal well-being and organic and natural way of life. This service provides a comprehensive medical package aptly entitled "How are you?" that features a family doctor service.The current experiment of the cafe-cum-hospital is an on-going process that aims to realize a natural and familiar, humane experience for its patrons."What do you reckon it will be like to rid of all the inhumane medical experiences? We envision such an ideal and strive to achieve that dream of ours by experimentation adhering to our definition of HED. We define what is the optimal health experience and we execute plans. We reorganize the medical environment, tools, and communication to be congruent to our central motto of humane medical treatment. We provide a completely new and different method of communication and dynamics between patients and medical providers. The concept of humane treatment is still ambigious but we strive to understand and specify each component every day. We provide a unique perspective on medical treatment. We are in a process of constant evolution from what was originally a good intention and execution. With that said, our commitment to our motto has not changed since our beginning five years ago and since three years ago at TEDxSeoul."TEDxSeoul 4th Event '?' (the stage, the platform, the network) - 05/27/12About TEDxIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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