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Sound Branding in Practice in JAPAN: Akihito Teraishi at TEDxOsaka

Akihito Teraishi created Japan Entertainment Contents in 2005. Also he is a music producer and artists agent. In Japan, he is the leading expert in "Sound Branding". Some of his clients include NIKE+i-Pod, NARITA INTERNATIONAL AIRPORT, etc.In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 19:42

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