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Running Virus: from Shame to Fame: Aigars Nords at TEDxRiga

Aigars Nords has been working in Latvian public relations sphere for over 10 years, during which he has consulted and helped to develop some of the most well-known and most valuable Latvian brands. CEO, Nords Porter Novelli. Referred to as the father of running for a reason, because with his persistance has not only introduced a new tradition, Riga marathon, but also convinced thousands of people to start a new habit, a new kind of a sport - running. Aigars has run marathons in Chicago, New York, Paris, Rome, loves jazz, plays saxophone and in his spare time is a connoisseur of fine wines.About TEDx, x = independently organized eventIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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