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TEDxBGU - Amir Grinstein - The Twists and Turns of Communicating Pro-Social Messages

Amir Grinstein is a Senior Lecturer at the Management Department, the Guilford Glazer Faculty of Business & Management. Amir's research interests are focused on two core issues: (1) the interface between marketing and society/public policy in various social and environmental contexts such as the enhancement of "green" behavior and the effectiveness of demarketing; (2) marketing strategy, including the study of strategic orientations and international marketing topics. His work has been published in the Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of International Marketing, European Journal of Marketing, and Research policy. Amir serves as an Associate Editor for the European Journal of Marketing and as a reviewer for the Journal of Marketing. Amir has a B.A. in Economics and Business from the Hebrew University, and a Master's and PhD degrees in Business Administration both from the Hebrew University. Before joining Ben Gurion University he was a post-doctorate fellow at Harvard Business School.
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