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TEDxYilan - Mr. Doug KLEIN - 玩全品牌城市

Mr. Doug KLEINSwire Coca-Cola Beverages Ltd., Taiwan (台灣太古可口可樂) 總經理Doug Klein 出生於澳洲。早期,他服務於廣告公司負責電影的行銷,接著是媒體規劃,然後則是客戶的服務。他在幾個不同國家的軟性飲料業界服務了31年的時間之久,共分成3個階段,其中25年的時間都在亞洲地區服務,而且有14年是在台灣。第一次來到台灣是在1987年,當時任職於麥肯廣告公司負責可口可樂客戶。這25年的中間又穿插了二份以香港為基地的工作,第一個是在可口可樂公司負責區域行銷,第二個則是在太古飲料連續服務了8年,負責中國地區7個裝瓶廠的業務暨行銷發展工作。最近的6年,他一直擔任台灣太古可口可樂公司的總經理職務,並積極參與美國商會事務,分別擔任理監事與零售委員會共同主席的職務。 Doug Klein is originally from Australia. His early marketing career was in movie promotion and advertising agencies, in media planning and then account service. He has worked on soft drinks for 31 years in several countries, including 25 years in Asia, and 14 years in Taiwan, in three different periods. He first came to Taiwan in 1987, to lead the Coca-Cola account team at McCann-Erickson Advertising.The intervening years consisted of two assignments based in Hong Kong, first in a regional marketing position with The Coca-Cola Company and a later period of eight years with Swire Beverages, working on Sales and Marketing development in seven Coca-Cola franchises in mainland China. For the last six years, he has been General Manager of Swire Coca-Cola Taiwan and is active in the American Chamber of Commerce as a Supervisor and Co-Chair of the Retail Committee.
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