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TEDxCincy - Lauren Kaufman - The Intersection Of Science And Design

Lauren Kaufman is the driving force behind WGSN's consulting division in the Americas. A strategic and innovative thinker with a keen insight for qualitative analysis and an eye for design, Lauren leads the Strategic Services team in managing the consulting business for both WGSN and Homebuildlife. She employs market research and future forecasting to identify consumer shifts, develop marketing and retail strategies and provide business solutions for current and prospective clients. Lauren has delivered insights to key senior management teams from Revlon, HP, Gap, Kimberly Clark, Colomer, Unilever, Disney and Lululemon among others. Before joining WGSN in 2007, Lauren honed her marketing acumen working at Macy's, in addition to developing her account management skills with two full service advertising agencies. A native New Yorker and graduate of Colgate University, she is also a certified Health Coach.In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 15:00

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