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TEDxLSE - Amy Cooper - Secret Seed Society

Humans love vegetables; so why aren't we eating them? Amy Cooper looks at how the techniques of junk food marketing have led us into a battle with obesity and talks engagingly about her quest to use child power, emotional resonance and our thirst for adventure to get people back into growing, cooking and eating Secret Seed Society was setup in 2009 by mother-daughter team Shena and Amy Cooper with one purpose; to send children on adventures with vegetables. Their commercial offering, which aims to outlive government health programmes, celebrates vegetables and promotes organic, fair trade and local production. At the heart of Secret Seed Society is the world of Seed City where over 40 anthropomorphic vegetable characters, such as Rudi Radish and Peter Parsnip, reside. The series of illustrated storybooks come with; seeds to grow the lead character, a recipe to eat what is grown and an online club where children and parents can share their experiences.Website: secretseedsociety.com/
Length: 11:06

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