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Why We Are Not at the Forefront of Building "Social" Businesses: Benjamin Joe at TEDxHanRiver 2011

Benjamin (Yong Bum) Joe is a Strategist in Global Customer Marketing at Facebook. He leads strategic marketing initiatives for world's top technology brands and e-commerce companies with a focus in enabling social commerce.Prior to Facebook, Ben spent several years as a management consultant at McKinsey & Company's Silicon Valley office. In this role he advised technology companies in strategy, sales & marketing and organization topics.Ben has also worked at IBM for six years as a manager in sales and business development in Asia. He was responsible for leading teams of product and service specialists to win-back major clients and managing optimization of strategic partnerships with distributors, ISVs and service providers.Prior to IBM, Ben was an entrepreneur and co-founded an online retail company that was later acquired by AuctionWeb, later Gmarket.Ben holds a M.B.A. from Harvard Business School where he was an active member of the TechMedia and Entrepreneurship Club. He received his B.A. in English Literature and B.B.A. in Marketing from Sungkyunkwan University.=======================================================What is TEDxHanRiver?The Han River is one of the greatest historical significances of Korea. The Han River has been the source of inspiration for new ideas and businesses to blossom. It has also contributed to the establishment of the capital city of Korea, 'Han Yang,' which was later renamed as 'Seoul.'The TEDxHanRiver would like to serve as the foundation for Koreans to communicate and share ideas across the Globe: our goal is to spread creative ideas, foster competent professionals, and to develop a strong community that will support Koreans to make great impact in today's society.We are proud to be the first culturally focused TEDx conference in the nation!TEDxHanRiver 2012 Registration is available! Click to register! For more information visit or TEDx:In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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