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Notice Innovation: Tahira Reid at TEDxPurdueU

The theme of TEDxPurdueU 2012 was "...innovation." The speakers selected were Purdue students, alumni, and faculty whose stories shed unique light on various aspects of the creative process from idea conception to reality.Tahira Reid received national acclaim for patenting a childhood invention: a double-dutch jump rope device. Her idea led to two grants from the National Collegiate Inventors and Innovators Alliance. She has exhibited her device at the Smithsonian and demonstrated it on NBC's Today Show. Her story is even featured in two children's books.Tahira received her bachelor's and master's degrees in mechanical engineering from Rensselaer Polytechnic Institute. She received her PhD from the University of Michigan in design science, with mechanical engineering and psychology as her focus areas. Before coming to Purdue, she was a STEM Future Faculty Postdoctoral Fellow in the Department of Mechanical Engineering at Iowa State University. While there, Tahira conducted eye-tracking studies that examined the visual information people use to make decisions about designs, and how it varies when subjects are presented with 2D and 3D forms.
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