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TEDxBrainport 2012 - Michael Braungart - Give P a chance!

TEDxBrainport 2012 - Making the FutureMichael Braungart wants us to give P a change, phospor that is. Valuable resources such as phospor are being mismanaged in a take, make waste cycle. Making these processes more efficient only means we destroy less. We need to change how we think about processes and become more eco-effective, not just eco-efficient.About Prof. Dr. Michael BraungartMichael Braungart is the founder and director of Environmental Protection and Encouragement Agency (EPEA) Internationale Umweltforschung GmbH. Michael Braungart played a substantial role in the development of the Cradle to Cradle? design concept. He is an open-minded thinker and looks for the most urgent questions in our world: How can mankind really integrate itself into life on earth? How can people be not just less harmful, but rather useful? "We do not want sustainability, because that is not enough. We want real quality." About TEDxBrainport 2012 - Making the FutureThere are many challenges in the world today. Hunger and disease continue to affect large parts of the developing world. Financial instability is halting progress in developed countries. We're running out of resources and changing the natural world in ways we don't totally understand. How can we make a better future? Discover the next big bordering-on-crazy ideas for humanity at TEDxBrainport 2012. Energy - Can we power our planet? About TEDx.TEDx was created in the spirit of TED's mission, "ideas worth spreading." The program is designed to give communities, organizations and individuals the opportunity to stimulate dialogue through TED-like experiences at the local level.At TEDx events, a screening of TEDTalks videos -- or a combination of live presenters and TEDTalks videos -- sparks deep conversation and connections. TEDx events are fully planned and coordinated independently, on a community-by-community basis.
Length: 17:29


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