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TEDxSanJuan - Giovanni Rodriguez - Crashing The White House

As a self-proclaimed "Neo-Rican," Giovanni Rodr?guez toiled as a ghostwriter, marketing strategist, and theater producer before embarking on a successful career as a social-technology consultant. In that role he has counseled everyone from peanut-butter barons to government chieftains, dispensing advice grounded on the simple premise that "beauty is truth, truth is beauty, but comedy is the shortest in supply." Today he is chief marketing & strategy officer at Deloitte Postdigital Enterprise, where he's helping to design a range of new services that enable business, non-profit, and government leaders to engage people with the respect they deserve (really). A blogger for Forbes.com, he's the author of an upcoming book on how the online/offline social Web is helping us reimagine the role of citizens and government.
Length: 30:01

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