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TEDxCEG - Siddharth Chandrasekhar - Artists need to keep up with technology

Siddharth Chandrasekhar started his career as a graphic designer after dropping out of his under graduate degree in Visual communications from California College of Arts and Crafts, San Francisco. He later started Mitrra Media, which revolutionized and redefined feature film publicity and promotions. He has created many firsts in the film industry like talking invitations, audio video invitations and different collaterals packaged thematically. He has the credit of working with almost all the leading stars and directors across South .He has worked on more than 100 films and some of the films he has worked on are Ghajini, Sivaji, Chandramukhi, Endiran, Nanban etc. As mentioned in a press once Siddharth's journey is a personal victory as well, From being a dyslexic student who covered the question paper with drawings to discovering his penchant for design.
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