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TEDxObserver - Will Jameson - Do What You Do Best: Why more artists should engage with the arts

Will Jameson is the founder of the Lake of Stars Festival and co-founder of communications company Bokamoso. ?Will set up Lake of Stars in 2004 in order to create a positive arts-tourism project in the heart of Africa, Malawi. ?The event now generates over $1 million for Malawi's economy by attracting music tourists and boosting the arts industries of the country. ?So far Will has taken artists such as Basement Jaxx, Foals and Vampire Weekend's Baio to perform on Lake Malawi's palm-fringed shores. Bokamoso provides consultancy to campaigns such as Comic Relief's See Africa Differently and carries out media training for projects like the East Africa Cup in Tanzania.www.lakeofstars.org www.bokamosoprojects.tumblr.com
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