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TEDxUChicago 2012 - Gary Erickson - Clif Bars

Gary Erickson, along with his wife Kit Crawford, is the founder and co-CEO of Clif Bar & Company. He is dedicated to providing nutritious and organic foods and drinks for sport and healthy snacking for the global community. His love for and commitment to the outdoors, cycling, great food, and socially responsible business has lead him to create a company with a unique business model. Clif Bar & Company stands out as a model of innovative environmental activism in the private sector, as well as a reliable source of snacks worth eating.About TEDx, x = independently organized event. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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