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TEDxYauzaRiver - ViktorTamberg - Art Industry and Marketing

Viktor speaks about branding and espessialy about branding of a territory. Why is it important for every territory and how to make it work?About TEDx, x = independently organized event: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations).
Length: 12:20

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