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Designing experiences: Ian Collingwood at TEDxESADE

A mentor and specialist in user experience (UX) and design thinking, Ian Collingwood helps organizations understand their customers and see the world through their eyes. A strong believer in Lean methodologies, Collingwood has set up several companies, and is currently running a consultancy, UXdna, around the concept of user experience. He also serves as a mentor Seedcamp, Leancamp, TechHub and LeanStartupMachine, sharing his knowledge and expertise in entrepreneurship and customer behavior.
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