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The Hipster Effect: Sophy Bot at TEDxGramercy

Sophy BotSophy Bot has a knack for seamlessly transitioning from artist to consultant and back again, blending elements of the two to foster greater innovation. With one foot firmly in each the business and creative worlds, Bot uses her uniquely dual vantage point to introduce new ways of thinking about common issues.The Hipster EffectWho am I? A question for the ages, but one that has fundamentally altered since the advent of the internet and the rise of social networks. Bot will discuss how the internet has changed the way we form our personal and group identities, and what's going to happen as those changes begin to follow us offline and into the office.About TEDx, x = independently organized eventIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 13:57


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