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I don't Accept: Rustam Sengupta at TedxTughlaqRdChange

Rustam Sengupta is a MBA graduate of INSEAD and MS from University of California, Irvine. He has worked in multiple countries over the globe but after wearing numerous hats decided to finally do something useful and worthwhile. While touring villages in India, Rustam observed the lack of electricity, clean water and other basic necessities that people in cities and the west take for granted. He realized the real reason was the lack of 'entrepreneurs' in these places and an environment that promotes it. Rustam founded Boond ( and has been working on this since then.Boond ( creates entrepreneurs who sell and service development products like solar lamps (home systems), water filters, efficient cooking stoves, dynamo lamps and mosquito nets in remote rural areas or areas affected by calamities (floods etc.). The products are aimed at providing the poor with access to adequate lighting, clean water, efficient cooking and pest control, thereby improving their productivity and health.In order to successfully overcome the last mile of bringing these products to Indians rural communities, Boond trains young people in becoming entrepreneurs to sell and service these development products. Thereby Boond also provides livelihood to the rural unemployed while at the same time ensuring that clients are well trained on how to use development goods to reduce their vulnerability to diseases and increase their productivity.Till date, we have impacted the lives of over 25,000 people in 10+ districts in four states of India, but our goal is to grow pan India with 10 distribution points within the next year. Boond is based on a sustainable model with incentives for everyone working for a common cause. The products are of high quality and are designed for rough rural use. They are cross-subsidized by our sales from and CSR initiatives from corporates. We have a foundation 'Boond Foundation' that does the training and market awareness and a social enterprise that designs, sources and sells the products.
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