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TEDxRedding - James Rickert - Agriculture's Invisible Contract

James Rickert is a fifth generation Shasta County agriculturalist. James is a partner in his family's business, Western Agricultural Services, specializing in agricultural management, consulting and appraisal.Western Ag services operates Prather Ranch, a vertically integrated beef operation. Prather Ranch runs its own USDA-inspected processing facility located on the ranch and also supplies bovine tissues to the medical industry. Prather Ranch Meat Company is the retail arm of Prather Ranch and markets beef primarily in the Bay Area (for example, at the SF Ferry Building).In 2005, James developed the first commercial organic strawberry nursery plant in the United States. In 2010, he was selected by the California Department of Pesticide Regulation with the IPM Innovator Award for his work in applying unique organic production practices to the strawberry nursery industry to eliminate the use of the fumigant methyl bromide. James is married to Laura Redwine Rickert and they have three children, Kristian, Ashton, and Katherine.For more, see: http://www.westernagriculturalservices.com/____________________________________________________In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations).____________________________________________________Opening & closing music by Giants, used with permission of James Lyle: http://www.myspace.com/giantsmusic____________________________________________________With special thanks to the TEDxRedding 2012 Sponsors, who support ideas worth spreading:Lead: Matson & IsomMajor: Shasta Regional Medical Center | Forcella Wealth Management | The McConnell Foundation | California State University ChicoIn-Kind & Other Sponsors: CR Gibbs | Minuteman Press of Redding | Viva Downtown | Shasta County Arts Council | The Anderson Family Endowed Fund (SRCF) | The Grape Escape | The Foragers | Cascade Bottom Brewing Company | Apex TechnologyJoin us!: https://www.facebook.com/TEDxRedding
Length: 10:02

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