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TEDxCentralSaintMartins - Michael Wolff - Life Sentences

Michael Wolff is, in his own words 'obsessively interested in everything'. To some he's known for co-founding and leading the London agency Wolff Olins in the 60′s (he left in the 80′s), a company that's helped many great brands to express who they are, in ways that were pioneering. To list the clients he's worked with or his achievements for design in business and in society would not do justice to the designer Michael Wolff. It's Michael's appreciation of things large and small, the constant curiosity which he's maintained throughout his life, as well as his reluctance to be labeled as any one particular type of designer, that makes him the creative extraordinaire that he is. His holistic view of design, and his never ending interest in the world around him, makes us proud to have him introduce TEDxCentralSaintMartins 2012. Michael now runs Michael Wolff & Company which has its base in London and works with a network of talent throughout the world. TEDx is a program of local, self- organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 13:19


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