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TEDxSanDiego 2011 - Shaney Jo Darden - Keep A Breast Foundation

Shaney Jo Darden loves boobies! She was an artist working in the action sports industry whose friends started getting breast cancer in their twenties. The existing breast cancer awareness campaigns and fundraisers didn't resonate with her and her friends, so she co-founded the Keep A Breast Foundation to educate young people. Only 5-10% of breast cancers are hereditary; the rest are caused by environmental factors. Keep A Breast sells "I Love Boobies" bracelets to raise money for awareness programs with teens and women in their early twenties, and does art exhibits with life casts of women's torsos painted by artists. Recently, many schools banned these bracelets as indecent, causing a wave of publicity both positive and negative for KABF.
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