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TEDxSanDiego 2011 - Jakki Mohr - How Does Nature Do That?

For Jakki Mohr, the solution to pressing world problems can begin with a simple question: how does nature do that? Mohr explained how she helps businesses rethink their engineering tool kits to develop innovative, sustainable, eco-friendly products that deliver improved performance. Her presentation included real-world examples. These included wind turbines inspired by the scalloped edge of a humpback whale fin that increased energy production by 20%; buildings in Zimbabwe modeled on the airflow in termite mounds that require 90% less energy for cooling; and a soy-based water-resistant plywood adhesive based on the unique structure of a mussel shell. Mohr encouraged businesses to "bake biomimicry into their organizational DNA" and rethink their business models from a service-oriented rather than sales-oriented perspective.
Length: 11:11

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