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TEDxFundesem - Rafael Llopis "The soul of the brands"

A law graduate from the University of Alicante and the holder of a degree in Marketing and Commercial Management from ESEM, Valencia. He has also passed the Development Program for Senior Managers (PDD-)A, from IESE and the Management Programfrom IE, Madrid. He is a teacher at FUNDESEM Business School (Fundaci?n para el Desarrollo Empresarial) and at the UNIVERSIDAD RAM?N LLULL (Fundaci?n Blanquerna). He has been Corporate Marketing Manager for PUBLIESPA?A (Grupo Telecinco) and Marketing manager at Mindshare (WPP group). Currently, he is Marketing and Commercial Management Director at Cuatro Televisi?n, as well as Brand, Media and New Clients Manager at Digital Plus. About this event People are the strength and the motor which drives businesses and the world today. We are the protagonists of this new digital age, in which companies are gambling on leadership, talent and the development of skills and abilities. Attitude makes way for skills. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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