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TEDxBigApple - Nils Gums - Karmin, Complex, and the Purple Cow

Nils Gums gives us a glimpse into the world pop music's most viral videos, and explains that an artist's 'purple cow' can replace a hefty marketing budget on the way to making it big in today's entertainment industry. He also gives us an exclusive sneak peek into Karmin's Saturday Night Live performance (which was one week after the event). Nils is a co-founder of The Complex Group. The group specializes in a progressive and comprehensive approach to video production and music in an ever-changing, multi-media landscape. By approaching the media world with a disruptive vision and a comprehensive approach to emerging audio and video techniques, the Complex Group have been able to provide artists such as Karmin with complimentary synergies that drive the monetization of creative properties. About TEDx, x=independently organize event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x=independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 11:58

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