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TEDxOU - Jeff Swearingen - Father of Fishermen : Happiness vs Pleasure

Jeff Swearingen is currently the Senior Vice-President of Customer Strategy and Marketing for Frito-Lay North America. His team is responsible for Retail Analytics, strategy and marketing, as well as the Marketing Center of Excellence and Design. He is a 17-year veteran of PepsiCo, having joined the Company in 1994. Jeff has a Finance degree from the University of Oklahoma and an MBA from the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. Jeff, his wife Lynn, and their two sons, Connor (9) and Tyler (7) live in McKinney, Texas. Jeff enjoys travel, fishing, exercising and spending time with family.In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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