Main Profile

At A Glance

TEDxSoweto - Rita Doherty - Who Needs Men When You Have Facebook

Rita directs communication strategies for some of South Africa's favorite brands. As head of strategy at ad agency Draftfcb, Rita and her team tested what they felt were persistent stereotypes of township moms. Their study involved in-depth conversations with young women - all employed mothers, living in Soweto or Alexandria. While the findings both confirmed and destroyed several perceptions, the most surprising discoveries were those concerning women and digital social networking environments.
Length: 20:00

Contact

Questions about TEDxSoweto - Rita Doherty - Who Needs Men When You Have Facebook

Want more info about TEDxSoweto - Rita Doherty - Who Needs Men When You Have Facebook? Get free advice from education experts and Noodle community members.

  • Answer

Ask a New Question