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TEDxCAPU-Peter van Stolk-Riding the roller coaster of business, branding, and life.

Peter van Stolk, Serial Entrepreneur with spud.com and spud.ca and Jones Soda. Peter is a marketing maverick with a unique approach to promoting his products, an intense connection to his consumers, and an uncanny ability to predict trends. He founded the Jones Soda Company in 1987 and served as CEO and chairman of the board for 20 years. During that time, his original marketing approach, which included interacting online with consumers, brought Jones Soda phenomenal success in the crowded beverage industry. By integrating customer feedback, Jones Soda became known for its unique flavors and custom packaging. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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