Michael King talks about the importance of "No-nonsense design". What is the objective and how can it help build bridges over existing language barriers. He will explain the connection between knights in shining armour and today's brand identities. In his talk, Michael tell us a little of his history and a few secrets about what inspires and drives him in his pursuit for excellence in visual communications.About TEDx:In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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