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TEDxOxford - Rory Sutherland - Charitable Yield Management Sutherland, President of the Institute of Practitioners in Advertising presents some thoughts on marketing and psychology and his new ground breaking idea of Charitable Yield Management. This presentation was given at TEDxOxford, Merton College, Oxford on September 26th 2011. TEDxOxford is a conference organised entirely by students, for people aged 16-25. To find out more about TEDxOxford see TEDx:In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Length: 26:04


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