Croft Elsaesser is an inventor with an environmental bent. He began his career as a high-end faux finisher. The work fulfilled him as an artisan yet depleted his health, as it required that he work amidst toxic fumes on a regular basis. In response to his declining health, Croft created a 100% natural clay-based plaster — a finishing material that's been around for thousands of years. Crofts variation on the tried and true plaster is now used in houses the world-over, especially by clients who charish a natural finish which also makes their home healthier. About TEDx: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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