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TEDxPittsburgh - Krishna Pendyala - Minding your PIG and APE

Powerful innate drives that can sabotage chances for happiness and success Krishna is a nontraditional life coach with unique insights into the human condition gained from lifelong personal study and varied experiences as an entrepreneur, inventor, researcher, and photo-grapher. After coming to the U.S. from India to complete his graduate work at Indiana State University, he stayed on to launch two multimedia companies and developed MediaSite, and industry-leading product for online lectures and webcasting. During the 1990's he began speaking and leading seminars on personal growth and effectiveness, then set out to write a book about achieving "success on your own terms". But he soon realized that true happiness depended first on knowing who "you" really are—which led to his book Beyond the PIG and the APE. He now lectures to corporate, academic, and spiritual groups as well as serving as Chief Operating Officer and Coach at Waldron Wealth Management.
Length: 10:40

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