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TEDxAsheville - Chris Yura - Wear a better story

As CEO, Chris is responsible for leading the company and overseeing all aspects of its business development initiatives designed to achieve long term growth. Prior to launching SustainU, he gathered and developed his experience in the fashion and entertainment industry while based in New York City, while maintaining his interest and involvement in social and environmental-related issues. Previously, he served in managerial roles within the customer service field, developing marketing strategies and strategic business initiatives to attract prospective clients.Chris attended the University of Notre Dame where he was a four-year letterman and stand-out fullback for the Fighting Irish football team, and received a Bachelor of Arts degree in Sociology and Computer Applications.Based in Morgantown, West Virginia, SustainU is an American clothing company focused on changing the way clothes are made to improve the environment, reinvigorate America's manufacturing sector, andeducate the world about how clothing can positively impact people's lives. By creating 100% recycled apparel that's made in the USA, we want people to change the way they think about their clothing, and how they live their lives. Wear a better story. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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