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TEDxBayArea 12/08/11-Blair Christie-The Simple Act of Marveling

Title of Talk: The Simple Act of Marveling Blair Christie is Cisco's Chief Marketing Officer, with responsibility for the company's Global Marketing, Corporate Communications, and Government Affairs groups. Under Ms. Christie's leadership, the organization is responsible for positioning Cisco's growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, advertising and product, solutions and partner marketing. Christie's current position includes responsibility for Cisco's global investor relations, media relations, industry analyst relations, and employee and executive communications. She also manages Cisco's global studios and Web 2.0/collaboration technology strategy teams, which rounds out an organization designed to innovate the message and the medium in communications. Previously at Cisco, Christie led the global investor relations team, where she and the organization received numerous industry awards. Prior to joining Cisco, Christie held several roles in investor relations, government/public affairs and corporate giving efforts at InterDigital Communications Corporation, Aqua America, PECO Energy. At Cisco, Christie sits on the Enterprise Business Council and Cisco's Women's Advisory Group. She is a board member of the San Jose Tech Museum, sits on the President's Leadership Council at Drexel University, and is a member of the Arthur Page Society and the M50. In 2009, Christie was named by Working Mother magazine as a Working Mother of the Year. Christie holds a BS degree in Marketing and Business Administration and an MBA degree, concentrating in Investment Management, from Drexel University. She resides in Monte Sereno, CA with her husband and three children. About TEDx? In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.) At our TEDxBayArea events, TEDTalks videos and live speakers combine to spark deep discussion and connections in a small group setting.
Length: 17:31

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