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TEDxNewEngland | 11/01/11 | Vincent Sneed & Eytan Nicholson, The Boston Song Performance.

Once Upon A Time in Boston ~It all started in the Spring of 2009. Jon Aldrich, Berklee College Of Music Songwriting Professor was instructing a class on jingle writing. Eytan Nicholson, who thinks outside of conventional norms, had a great idea. Can there be a song written specifically for a city that represents its culture and brings each community something to identify with and celebrate together - like an anthem?For over a year Eytan developed this idea by writing and rewriting multiple business plans for how to make his dream of creating a "Boston Anthem" come to fruition. After forming a party band with Vince Sneed, comprised of Berklee scholarship students named Sweet Tooth & the Sugarbabies, they soon became songwriting partners. Now partners-in-crime they spent the next 6 months researching what Boston identifies with musically. They interviewed dozens of Bostonians and faculty at Berklee, researched Boston's musical history, and tested out different songs in their weekly live shows to see which bands, styles, tempos, instrumentation, lyrics, and even keys were liked the best.Once satisfied that they understood the city's taste in music, they began writing a song to fuse the old traditions and classic Boston sound with the new and emerging sounds of the current music industry in order to develop the new sound of Boston. With the help of Sam Burke, AJ Schortman, Mike Kilkenny-Patrick, Tim Mcclain, Jonah Wei-Haas, Anthony Greco, Pablo Della Bella, and Sheldon Thwaites the new Boston sound was born. Weeks later, "So Good! (The Boston Song)" is being recognized as an innovative smash hit!About TEDxIn the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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