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TEDxLaJolla - Porter Gale - Conversations with 4C -The Power of Spontaneous Networking

Porter Gale has over 20 years of experience working in marketing, advertising and independent filmmaking. Porter joined Virgin America in October 2007 and she currently manages the Brand and Online Marketing, In-flight Content and Loyalty teams. Porter is an innovative marketing strategist and out-of-the-box thinker that believes in pushing creative boundaries. She has extensive experience in partnership marketing, branded content development, social media and more. Porter is a Co-Executive Producer of Fly Girls, a reality docu-series that follows the lives of five in-flight teammates from Virgin America. The series will air on The CW Network in March 2010. In addition, Porter sits on the Board of Directors for the San Francisco Convention and Visitors Bureau (SFCVB). Porter is a frequent guest lecturer, panelist and public speaker. She has presented at organizations or events including Harvard Business School, #140 Conference, American Marketing Association, TechCrunch, NFFTY, BizTech, The Economist Forum, The CMO Club, The Argyle Forum and more. Prior to Virgin America, Porter was a consultant with a diverse array of clients including Country Music Television, Blue Shield of California and Delta Dental. She also held the post of General Manager at Kirshenbaum Bond + Partners where she worked with companies such as, Coach, Snapple Natural Beverages, Van Cleef & Arpels, Judith Leiber and Grand Marnier. In the independent film world, Porter has produced or directed documentaries that have aired on Lifetime, PBS, Channel 4/England and in film festivals around the globe. The project that launched Porter's filmmaking career was "2Chicks, 2Bikes, 1Cause" (1998) a multi-media campaign that included a 5,000 bicycle trek that was documented and turned into a 66-minute documentary to educate young women about breast health. The successful outreach effort raised over $100,000 for breast cancer organizations and taught many young women about breast health. Porter's film work was honored by the Directors Guild of America, The Academy of Motion Pictures & Sciences and Filmmaker Magazine. Porter has a Bachelor of Science in Business Administration from Boston University and a Masters in Documentary Film and Video from Stanford University. Porter loves gardening, traveling and being outdoors.
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