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TEDxBGSU - RON SENKOWSKI & MIKE OSSWALD, HANSON INC - WHAT IS A MOVIE?

TEDxBGSU - September 16th, 2011.RON SENKOWSKI, ENTERTAINMENT -- HANSON PRODUCTIONS & MIKE OSSWALD, EXPERIENCE INNOVATION -- HANSON INC. - WHAT IS A MOVIE?Ron Senkowski has worked on film, TV and interactive projects for studios including Disney, Warner Bros, Universal, Sony, Paramount and Dreamworks. He was the first transmedia producer for Scripps Networks, HGTV, and has launched video-on-demand networks for Comcast. Based in LA, Ron is working with partners including Salma Hayek and Participant Media to produce an international film based on Kahlil Gibran's "The Prophet."Mike Osswald has been creating digital marketing experiences for nearly 20 years. Always with the audience (AKA "users") in mind, he focuses on how and why people make decisions, helping to create the emotional connections that lead to loyal customer relationships. At Hanson Inc., Mike works to identify significant trends and technologies companies can use to create breakthrough, brand-centered experiences.
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