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TEDxKrakow - Matt Marsh - People shaped innovation

Matt Marsh is an expert in customer-centred innovation. With his long experience as head of the human factors design research and studio at IDEO, and more recently though his own consultancy Firsthand Experience, he helps businesses to maximise the fundamental appeal of new products, services and visitor experiences. He believes that all too often compelling business invention and technology opportunities fail because real people —users, customers, consumers, or citizens — aren't involved at an early enough stage or in the right way in the design process. Matt spoke at TEDxKrak?w, an independently organised TED event which took place on 20 October 2011 at the Manggha Centre for Japanese Art and Technology in Krak?w, Poland. Our theme was "The New Normal" and we asked our speakers to tell us about what we might just have to get used to once the dust settles from the various ongoing geopolitical, financial and environmental crises. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations). Polish: Translation: Dorota Naumienko Review: Krystian Aparta English: Original subtitles: Krystian Aparta
Length: 13:03


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