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TEDxMICA -- RAJEEV DESAI- PR in the modern world

Rajiv Desai, Chairman & CEO Comma Consulting is the founder of India's newest and most experienced public relations consulting firm. A pioneer in the profession, Mr Desai established India's first PR consulting firm, IPAN, in December 1987 when he relocated to Delhi after having spent the best part of the 1970s and 1980s in the United States. In the 17 years that he steered IPAN to the top slot in the PR consulting profession, Mr Desai played a key role in the entry into India of Pepsi in 1988; in the launch of Citibank's global consumer bank in 1989; in the rapid popularization of Golf, a 1990 campaign on behalf of ITC (Wills Circuit Golf); in the entry and launch of STAR TV in 1991; in the incipient technology boom for companies like Microsoft, Cisco and Intel in the mid 1990s; as also in the opening up of the telecom sector for companies such Nokia, Hughes, Alcatel, BT and BPL Mobile (the first cellular service). TEDx In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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