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TEDx EVENT- MAHESH MURTHY -DEATH OF MARKETING AS WE KNOW IT

Mahesh Murthy, founder and CEO, Pinstorm has 24 years of marketing and communications experience -- of which over 14 years are in online marketing. After dropping out of college, Mahesh sold vacuum cleaners from door to door and then found a home in advertising with Grey in India and Ogilvy in Hong Kong, where he won international notoriety as a creative director on HP, Microsoft, Unilever, The Economist, Pepsi and MTV - for whom he wrote and directed a spot voted "Asia's best commercial of the decade". Mahesh then moved to a Silicon Valley firm, CKS Partners (later, USWeb/ CKS) as Creative Director and eventually, Partner -- where he helped create and launch the first commercial version of Yahoo in 1995 and the "Earth's biggest bookstore" campaign for Amazon.com in 1997. After a successful IPO for CKS, Mahesh moved to head marketing at iCat, an e-commerce firm in Seattle, which was subsequently acquired by Intel. Mahesh then returned to India to run Channel V, a rival to MTV, till its sale to Newscorp in 2000 and then founded Passionfund to invest in and guide startups. Among his investments were Geodesic, a mobile software firm with a 2008 market cap of over $500m; EBS Direct, a multinational loyalty and marketing services firm; Compassbox, acquired by CareerLauncher and WebDunia, India's leading multilingual portal. TEDx In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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