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TEDxSanJoaquin - Sacha Joseph-Mathews - Why Corporate Just Doesn't Get it!

Sacha Joseph-Mathews Ph.D. is an Assistant Professor of Marketing at the Eberhardt School of Business at the University of the Pacific. Professor Joseph-Mathews has a Master of Science degree with special emphasis in Tourism and Hospitality Management from Florida State University, and a Bachelor of Arts degree in Mass Communications from the University of the West Indies, Mona Campus. She has taught a number of marketing courses including; international marketing, international business, advertising and promotions, as well as hospitality and services management. Professor Joseph-Mathews has also published articles in tourism, marketing and international business. Prior to her academic career she was an Economic Development Officer with the Export Promotion Company of Trinidad and Tobago as well as a Tourism Officer with the Trinidad and Tobago Tourist Board. She has also worked as a marketing consultant on several state wide tourism projects in the state of Florida. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
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